SOCIAL MEDIA

TWO RODEO DRIVE

Luxury Retail Case Study

THE CHALLENGE

As one of Beverly Hills’ most iconic luxury destinations,Two Rodeo Drive is home to over 25 world-class luxury tenants, including Versace, Jimmy Choo, Tiffany & Co., KITH, CH, and more. Despite its prestige and high foot traffic, the brand lacked a cohesive, content-driven digital presence that matched the caliber of its tenants. JoyIgnitePR was brought in to reimagine their social media strategy and build an engaging, aspirational online identity, one that would resonate with both global tourists and local high-net-worth audiences, while also supporting visibility and foot traffic for its retail partners.