Music & Entertainment case study
THE CHALLENGE
As an emerging voice in the Latin music industry, Taty K had a clear goal: to amplify the release of her new music.
The campaign needed to cut through a competitive media landscape and spark attention both locally and nationally, across music, culture, and entertainment outlets—while building real momentum for her growing fanbase.
1 . Story telling that resonates
2. Local +National Media Push
3. Data-Driven Targeting
CAMPAIGN CONTENT & RESULTS
This campaign elevated Taty K’s visibility beyond a single release. It created real industry recognition, helped grow her listener base, and gave her the media foundation needed to build long-term brand value as an artist.
THE WINS
+200%
Increased online visibility compared to her debut release
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